Every Leader Has a Unique Voice Identity
Discover which of the 8 communication archetypes defines your executive presence. Each brings essential strengths to leadership.
What Are Communication Archetypes?
Your communication archetype is determined by your strongest VPS dimensions - the unique combination of Command, Eloquence, Engagement, and Consistency that defines how you lead through voice.
Based on your actual voice performance data
Derived from AI analysis of your communication patterns
Celebrates your natural strengths
Guides your development path
Creates team communication diversity
The 8 Communication Archetypes
The Commander
High Command + Consistency | VPS Range: 750-1000
Masters of clarity and decisiveness. Commanders lead through authoritative presence and unwavering consistency. Their voice cuts through noise and confusion, providing direction when teams need it most.
Signature Strength: Clear, decisive, authoritative leadership
The Storyteller
High Engagement + Eloquence | VPS Range: 750-1000
Natural inspirers who blend charisma with articulation. Storytellers transform data into narratives and strategies into visions that teams can rally behind.
Signature Strength: Captivating, persuasive, inspirational communication
The Analyst
High Command + Eloquence | VPS Range: 700-900
Precision communicators who combine clarity with sophisticated articulation. Analysts excel at breaking down complex ideas into understandable frameworks.
Signature Strength: Precise, articulate, logical communication
The Diplomat
Balanced Across All Dimensions | VPS Range: 650-850
Masters of versatility with strength across all communication dimensions. Diplomats adapt their voice to any audience or situation with remarkable effectiveness.
Signature Strength: Versatile, adaptable, well-rounded presence
The Maverick
High Engagement + Variable Consistency | VPS Range: 600-850
Dynamic communicators who bring energy and creativity to every interaction. Mavericks keep teams energized and thinking differently.
Signature Strength: Dynamic, creative, unconventional presentation
The Mentor
High Consistency + Strong Improvement | VPS Range: 600-800
Steadily evolving communicators who model growth and development. Mentors show that excellence is a journey, not a destination.
Signature Strength: Reliable, steady growth, teachable style
The Visionary
High Engagement + Command | VPS Range: 800-1000
Rare combination of inspiring energy and authoritative clarity. Visionaries paint the future while commanding the present.
Signature Strength: Inspiring presence with authoritative clarity
The Practitioner
Solid Eloquence + Consistency | VPS Range: 550-750
Dependable professionals who deliver consistent, quality communication. Practitioners form the backbone of effective organizational communication.
Signature Strength: Professional, dependable, detail-oriented
Why Archetypes Matter
For Individuals
Know Your Superpower
Your archetype reveals your natural communication strengths. Build on what you do best rather than trying to be someone you're not.
Accelerate Development
Each archetype has a clear development path. Focus your practice on enhancing your signature strengths.
Professional Identity
"I'm a Storyteller" or "I'm a Commander" becomes part of your professional brand, immediately conveying your communication style.
For Teams
Communication Diversity
Great teams need all archetypes. A boardroom full of Commanders would be exhausting. The magic happens when different styles collaborate.
Strategic Composition
Build balanced teams by intentionally combining archetypes. Pair Analysts with Storytellers. Balance Commanders with Diplomats.
Improved Collaboration
Understanding team members' archetypes reduces friction and enhances communication effectiveness.
For Organizations
Talent Mapping
See your organization's communication DNA. Identify gaps and strengths in leadership communication styles.
Succession Planning
Match role requirements with archetype strengths. Some roles need Commanders, others need Diplomats.
Culture Building
Foster appreciation for diverse communication styles. Every archetype adds value.
How Your Archetype Is Determined
Your archetype emerges from your VPS dimensional analysis:
AI analyzes your voice
Across multiple workouts to understand your communication patterns
Dimensions are scored
Command, Eloquence, Engagement, and Consistency are measured
Top strengths identified
Based on your highest dimensional scores
Archetype assigned
Matching your unique dimensional profile
Evolution tracked
As your communication develops over time
Important: Archetypes can evolve as you develop. Many leaders shift archetypes as they grow.
FAQ About Archetypes
Is one archetype better than others?
Absolutely not. Each archetype represents essential leadership communication strengths. Organizations need all types to thrive.
Can my archetype change?
Yes. As you develop different dimensions of your communication, your archetype may evolve. This represents growth, not inconsistency.
What if I'm between archetypes?
Some leaders exhibit characteristics of multiple archetypes. Your primary archetype is your strongest pattern, but you may have secondary traits.
How do I use my archetype professionally?
Include it in your LinkedIn profile, mention it in interviews, and use it to guide your communication development. It's a professional credential.
Should teams have diverse archetypes?
Yes. The most effective teams combine different archetypes. This creates comprehensive communication coverage and reduces blind spots.
Discover Your Communication Archetype
Your communication archetype isn't a limitation - it's a superpower waiting to be fully activated. Understanding and developing your archetype transforms good communicators into exceptional leaders.
The question isn't which archetype is best. It's how you'll maximize yours.